Successfully Bringing Enterprise Content to Social Communities
Colleen Burns 120000C4RP email@example.com | | Tags:  connections social_business td_banks matt_collins enterprise_content
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What happens when you bring enterprise content to social communities?
By Matt Collins, Vice President Marketing
I was recently asked in an interview, “what is the best part of your job?” This is an easy answer, because it is the thing I am most passionate about – social business success stories. Every day at IBM, I hear about businesses that are successfully finding new ways to improve their old processes – and seeing real results. You can show me charts and graphs – but honestly, nothing drives home the value of social like a good success story!
One of the biggest transformations I hear about is businesses making the move from maintaining systems of record to creating systems of engagement. Traditional enterprise strategies just don’t work here. But still, many organizations maintain their valuable enterprise content in systems that are difficult to access, creating a serious drain on employee resources. And it can be costly. In contrast, social brings content to life when people actively engage with it - adding context, insight, and relevance. By allowing employees to post material in communities, this content becomes easy to discover, improve upon and enrich with tacit knowledge.
TD Bank Group is a good example of this transformation – and one we can all probably relate to. Searching for data inside the company got to be so challenging, TD Bank responded by opening a call center to help. They were fielding 80,000 calls per month from people looking for links to the right information.
Realizing this was a huge waste of time and an inefficient use of resources, TD Bank reached out to IBM to find the right solution. And they did. By using IBM’s Connections Content Edition they can create specific communities and post enterprise content in one place. Now workers can easily find the content they need, when they need it; collaborate on documents and continually update material, keeping it relevant.
This is just one example of how social is helping businesses perform more efficiently. Just think of what you would do with all that saved time!
For a deeper look at how TD Bank is successfully operating as a social business – and how they are dramatically increasing their productivity - watch this recent interview with their Vice President of Social Media, Wendy Arnott and Vice President and CIO of Corporate Technology, Glenda Crisp.