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Comments (3)

1 Keith Brooks commented Permalink

Often execs are afraid to admit they don't get it or understand it. Our job is to help them not feel stupid, and answer their questions and try to help them as you describe. The problem is a CEO really has better things to do and should not be made to feel pressure to be part of all of this.

2 Peter Bjellerup commented Trackback

"I don't know what to share" is a common argument against posting status updates by novices in the online social space, but not very valid one in my book. If you don't know what to share, read what others have shared and respond to their posts! Build your network, read status updates and respond.

Acknowledging that we all have to learn to crawl before we can walk, just posting your status update is not truly a social behaviour. Dialogue, however, is a social behaviour, online as well as at dinners, receptions and in meetings. What is more interesting; reading someones randomish status update or getting a response to your question or feedback on your own status update? Would a person just blurbing their own experiences become the center of attention at a dinner party? Except if they were Oscar Wilde, Stephen Fry or some other extremely verbal, controversial and witty person of course.
Although Ginni Rometty started updating her status immediately after being appointed the CEO to be of IBM (and has continued also after taking over for real), I find it even more noteworthy and encouraging that she has responded to several of the comments made by IBM'ers on her board. To me, that shows true adoption of online social communications.
Another low effort and low threshold aspect of collaboration is social bookmarking. Once you have dragged the bookmarking short-cut to your Firefox toolbar (piece of cake, it is), social bookmarking is a clear-cut case of "doing something differently" and not "doing something extra". The logic is simple:
1. All but a fraction of a % of us use browser bookmarks only when online
2. Since you only use them online, you may just as well save them online instead of in your local browser (which also means you will be able to access your bookmarks from any computer, especially valuable when getting a new one)
3. As you save them online, you might just as well share them with others, unless they are confidential or very personal of course. It's no extra effort.
Tagging your social bookmarks (i.e. labeling them with characteristic expressions) makes them easy to find again for you, and for others too.
So, with no extra effort, you have the same capacity for yourself BUT you have also shared your knowledge of where the good information is with others who might need it. And, while doing so, you have also provided clues to your personality and areas of interest by the types of bookmarks and tags you have created.
Win - win - win!

3 Carol Sumner commented Permalink

Totally agree with the Social Bookmarking behavior. It is so easy to do and so beneficial!! Plus - it saves the bookmark to my private list of bookmarks. That was a huge help when I rebuilt my workstation this week - at least I didn't lose my bookmarks!

Since writing this blog another common thread of resistance has been the idea that this is too time consuming. I'll have to think about how to address that line.

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