Cynthya Peranandam, Sr. Marketing Manager, Social Business Solutions Strategy
The need for integrated communication -- i.e. ecosystem-wide, extending to devices, leveraging data -- isn’t necessarily new news. But a lot of organizations are still struggling with how to make the cultural shift to truly social communication and how to adopt the right technology to enable that transformation.
At the IBM Impact conference in Las Vegas this week, one of the social business topics being explored is a deep dive into common use cases for social communication, and where to get started making it work for any kind of business.
Social communication is more than just unified communication -- the key difference is relevance. Unified communication provides presence, while social communication is about the combination of people, data and processes.
It’s about me: A social communication platform provides a stage to tell the world who and where we are, what we know, what we think, what we're working on and who we relate with. This information is shared through status updates, files and posts in communities, keyword associations and location details.
It's about you: A social communication platform includes an engine that helps you find the right people for the task at hand. Context-specific capabilities are integrated into a single communications vehicle sourced through contact lists, chats or communities across devices.
It's about us: A true social communication platform facilitates a gathering place to share knowledge, ideas and interests. This allows organizations to tap into commonalities across users and communities to leverage their availability and expertise to collaborate on projects in real-time.
Wondering how to get started with social communication tools? You can test drive the latest cloud, mobile and on-premise capabilities at IBM Greenhouse.