Social Business Use Case Patterns Provide Return on Innovation
Wyatt Urmey, IBM Social Business
Recently, I overheard a client say, "If we referred to these as productivity tools, instead of social tools, then leaders would take the potential impact on business process more seriously." Fortunately, a new social business white paper provides some great examples of how social tools and practices can positively impact business results.
The six quick recipes for how to use social tools on specific business processes should silence concerns that social business might not have a direct impact on the bottom line. The paper includes examples of clients making positive impacts in key business functions such as:
Finding Expertise and Ideation
Gaining External Customer Insights
Increasing Knowledge Sharing
On-boarding of new employees
Managing Mergers and Acquisitions
Enabling and Improving Workplace Safety
One of the patterns, 'managing mergers and acquisitions', can help integrate two companies faster to make a successful merger more likely, with less disruption to regular business activities. Research indicates most mergers are very costly and don't return the expected business impact or return to shareholders. Therefore, the modest investment in a social tool set to ease and speed integration seems like a 'no-brainer.' Another pattern, the 'on-boarding of new employees', can help bring new hires up to speed quicker, allowing them to make an impact on the business almost immediately.
These patterns also have specific impact and relevance to industries. For instance, governments in some of the top economies are dealing with high rates of retiring workers, resulting in the loss of experience, expertise and knowledge. Many companies haven't started a process to capture this valuable information in 'video how-tos' or shared instructions to make it available to future generations. Documenting that knowledge and making it searchable by others is well worth the investment.
Need to convince leaders in YOUR organization that social tools are productivity tools that positively impact the bottom line? Download this white paper and add it to your arsenal of evidence.