Social and Risk-Averse Enterprises: A Strategy for Success
Kris Vann , Esq. 270007E42S firstname.lastname@example.org | | Tags:  social webcast governance kris_vann actiance socbiz strategy risk
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Kris Vann, Esq., Information Governance Counsel, Actiance
If you think that social is only for millennials or just a fad, you haven’t been paying attention! Those of us who have resisted becoming social are running the risk of being left behind. Businesses that have consciously “opted out” of social for various reasons, such as perceived risk, are going to find themselves lagging in the marketplace.
Market leaders are using social business practices and capabilities to transform themselves and create competitive advantage and substantial new value. How are they using social? Fifty-four percent of companies expect to support their customer service processes with social capabilities within two years, up from 38 percent at present. Sixty percent will socially enable their sales processes in the next two years, up from 46 percent now.
Perhaps you’re thinking that social isn’t an option for your organization because your industry is highly regulated. Or maybe you’ve adopted a social collaboration network in your enterprise only for certain functional areas because legal and compliance are too worried to let go of the communication reins. But holding back or opting out isn’t an option anymore, nor is risk a barrier, because there are best practices, and even solutions, that can help with governance across the social enterprise. For instance, IBM partners with Actiance to help companies manage a more active compliance platform for their social business on IBM Connections and IBM Sametime.
Here’s a list of best practices for employing a solid governance program for a social business:
Don’t be left behind. Want to learn more? Check out this webcast: “Social vs Risk-Averse Enterprises: Is it possible to be both?”