Singing About Social (Or is it just me?)
Colleen Burns 120000C4RP email@example.com | | Tags:  ibm_redbooks social_business ben_martin social
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Ben Martin, Social Business Enablement Leader UKI
If you know me, you know I am addicted to work, I am pretty much online most of the time. Often the voice inside my head, typically my wife, is "you're not on the clock now you know." But you know what, I love what I do.
It's great to explore new networks, searching out questions where I can offer an opinion. More important, have conversations with people I don't know, about topics we have an interest in. I feel engaged.
It's a sad fact but I often hum to various tunes about it, but being tone deaf and lyrically barren, I never manage a full verse. One of my hums is to the tune of "I'm Gonna Be (500 Miles)" by The Proclaimers:
When I wake up yeah I know I'm gonna be
I'm gonna be the man who tweets a lot to you
When I go out yeah I know I'm gonna be
I'm gonna be the man who checks in using Foursquare
That's as far as I get, I can't work in additional lyrics such as - I check my RT's (retweets), mentions, blog comments, and the buzz I get from "Great post, thanks for sharing," or the followers that find something of value from my Twitter antics. I am, as I said, addicted and need the fix that social networks can provide. But you get the drift.
I shouldn't have been surprised when I used Google to search for “social addiction” that the images it provided depicted the worst meaning of addiction mixed with the brand names of social networks, but I was. All very negative connotations. (For the record, I found some interesting and funny graphics that weren't completely appropriate to mention in an IBM blog! So I suggest you search for them on your own!)
As usual there is no shortage of articles:
So, I can even understand why people are hesitant to get into social media. It can, if you let it, get quite involved. But — and this is a big but — what I get from helping people I don't even know personally, and being recommended as a resource to others, is a fantastic feeling.
My personal recommendation is to figure out what you want to achieve first. If it's personal branding, then think LinkedIn, blogs, and Twitter. If it's marketing a brand, then Facebook, Twitter, Pinterest, or blogs. If it's sales, then you need to think both. Why? Because people buy from people. You are now being a marketeer and a sales person. Believe me, after you have done the set up work, it gets easier!
When I wake up, In the morning light
I turn on my phone and I feel alright
Like I said, lyrically barren!!
Ben Martin works as part of the transformation team for IBM UKI. His role as Social Business Enablement Leader utilizes his many years of experience in using social media technologies to engage with both internal employees and external clients, helping facilitate faster responses through collaboration and sharing of information. His thought leadership on the use of social technologies has led to many presentations and webcasts, globally both from within the corporation and out.
Ben is an IBM Redbooks Thought Leader