Showcasing a better Web experience = happier customers
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  mike_minardi websphere_portal base22 portal
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“If you’re going to talk the talk, you’ve got to walk the walk."
At Base22, we wanted to do just that. We’ve always adapted with change, tried to stay relevant and find a positioning with sustainable competitive advantage.
As IBM’s Premier Business Partner we needed to showcase the very best of what we could in turn offer to our clients – the capabilities to design and deliver insightful and creative enterprise Web solutions. So we undertook an exercise to transition and re-launch Base22.com, our client-facing website. The main objective of this re-launch was to use the latest version of IBM WebSphere Portal (currently 220.127.116.11) in order to showcase many of the reusable assets we have built for our clients and the talents of our designers and developers. . Another important reason for the redesign was to add mobile capability.
The desktop is no longer the primary way people view the Web. Many sites are now visited by more users on smart phones and tablets than desktops or laptops. These devices have smaller screens and use touch instead of mouse input.
Why IBM WebSphere Portal? Our old site was built using WordPress. WordPress is a popular open source blogging platform with an active community. It is a great little engine for powering a small site with a few authors. The plugin community has a solution for everything extending it with all sorts of features and functions. The decision to move away from WordPress and to IBM WebSphere Portal was made for multiple reasons:
We were able to add cool features like responsive design, retina graphics for crisper, higher definition images and new xWidgets in this first release. And with social sharing many pages can be shared via Facebook, Twitter or LinkedIn.
I encourage you to explore this site with your phone or tablet. And if you're using a desktop or a laptop, just shrink your browser down to a smaller size to see how the page adapts to smaller screens. Can you see the difference?
Making the switch
If you or your clients are planning a revamp of your websites - internal or external, consider a mobile version to make your content available to many more people. During this re-launch of Base22.com we took special care to design and test the mobile experience to ensure every page adapted to smaller screens.
You can learn more about the reasons we switched and how we did it at the upcoming IBM Exceptional Web Experience 2013 Conference in Chicago (May 20 - May 23). Both Iván Santiesteban and Joaquín Arellano from Base22 will be presenting some of the lessons we learned during the process.
*Editor's note: If you can't make it to Chicago, there will be another Exceptional Web Experience Conference in Berlin, June 11-13, 2013. Click here for the Berlin registration, agenda and keynote speakers.