SaaS as a competitive advantage? The proof is in the numbers.
Marc Dietz 27000704FS firstname.lastname@example.org | | Tags:  #socbiz saas socbiz global_saas_study lob pacesetters social_business saas_strategy collaboration
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Do companies deploy Software as a Service to reduce cost? Well yes, some do. But what we have found, from a recent Global SaaS study conducted by the IBM Center for Applied Insights, is that nearly half of the businesses are actually achieving a competitive advantage through their investments in SaaS. Leading enterprises – those gaining competitive advantage through broad SaaS adoption – are collaborating more effectively through social business tools, improving the customer experience, and accelerating time to market through their SaaS initiatives.
So what does that mean for organizations? The study reveals that Pacesetters – enterprises that have the highest level of SaaS adoption – are gaining competitive advantage by aligning their organizations around a cohesive, enterprise-wide SaaS strategy, as well as fostering a strong IT and Line of Business (LOB) collaboration.
Take a look at some of the SaaS benefits highlighted in IBM customer case studies. The numbers speak for themselves:
20% - SafeGuard World International saw a 20% reduction in implementation time in many projects. Why? Because SaaS enabled them to increase collaboration internally and externally.
2.4% - PAC2000A increased its comparable stores sales by 2.4% after using SaaS analytics to develop more localized pricing decisions.
10% - Virgin America used SaaS Analytics to improve customer experience and increased the number of flight bookings by 10%.
So what does this mean for you? As an organization the value of SaaS extends beyond driving down TCO; SaaS can help further differentiate your business in the marketplace and offers a competitive advantage. Second, the benefit of IT and LOB collaborating on a broad SaaS strategy is an essential ingredient, so lean in and embrace collaboration.
I encourage you to take a closer look at the study, there’s a lot of great findings for you to learn and/or share.