Rethinking Your Social Strategy to Act Like a Pacesetter
Luis Benitez 270007HKFW firstname.lastname@example.org | | Tags:  luis_benitez socbiz analytics cloud pacesetters bluemix business_tech_trends strategy mobile benitez key_practices
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Last week I told you about the amazing results that Pacesetters are seeing from deploying social business solutions, according to IBM's 2014 Business Tech Trends report. This week I'm going to tell you what your enterprise can do to catch up in social based on those Pacesetters’ key practices.
The Business Tech Trends report found that Pacesetters are using analytics as their fuel and integration as their breakaway move. So, what does this mean for social?
To compete like a Pacesetter, integrate social with:
Some of this might sound obvious to you, but the study found that Pacesetters are seven times more likely to use social business on the cloud and six times more likely to use social media analytics and mobile analytics than other enterprises! There is still a huge gap between the Pacesetters and everyone else. When it comes to social business, it's time to integrate and analyze.
If you missed the webcast in which Sandy Carter, General Manager of Ecosystem Development, IBM, made the exciting Business Tech Trends announcement, not to fear – you can re-watch it here.