Removing barriers in social: Leading logistics and travel companies see the benefit of building on IBM’s Social Business platform
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  travel_and_transportation wyatt_urmey social_business blue_water_shipping narita_airport ibm_notes ibm_connections finncontainers
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It's not uncommon to find customers grappling with those first steps into their social business planning. The scenario often goes like this: A business manager has read how social business can likely solve her company's thorny business process problem. She knows they need to implement social technology, but quickly figures out this involves much more than just examining their social media efforts. The more research she does, the more she realizes their cloud and mobile strategies are deeply intertwined in this overall customer facing process.
With the right guidance, the journey can be a rewarding one for businesses. Capabilities for social business are enabled and enhanced through an industry leading Social Business Platform which includes Social Content, Social Networking, Social Integration and Social Analytics. And as I mentioned before, applying forethought on both cloud and mobility enhancements and implications are equally important. An industry-leading social business should sit soundly on an enterprise's cloud and mobility strategies and the solutions should mesh seamlessly.
Perhaps no industry prizes mobility more than the Travel, Transport and Shipping Business – after all, it's their ‘bread and butter.” Narita Airport, the second busiest airport in Japan, is a great example of how the industry is embracing social. Narita Airport is putting information in the travelers hands by providing timely travel information through mobile applications on a social business platform that features ease-of-use, ease-of-implementation and mobility-ready capabilities.
Their solution takes advantage of the extensive use of tablets. With the help of Otsuka Corporation, an IBM Business Partner in application development, they made many of their existing applications for the airport mobile, like passenger information, lost and found, airline information and customer feedback.
Narita Airport isn't alone. Logistics company Finncontainers, based in Finland, was able to drive business growth by building a network of partners, suppliers and customers using IBM collaboration solutions, including wikis and IBM Notes Traveler. And Blue Water Shipping, an international transportation company in Denmark, implemented IBM Connections, integrated with their existing IBM Notes and Domino environment to reduce email backlog, save time and manage better version control.
One reason may be that IBM is an acknowledged leader by analysts covering the breadth of the Social Business space, including aspects of cloud collaboration in File Sync and shared Platforms, in a recent report by Forrester.