Prolifics' Point of View: You Need a Mobile Strategy for an Exceptional Web Experience
Colleen Burns 120000C4RP email@example.com | | Tags:  prolifics mobile social_business
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You Want An Exceptional Web Experience? One Word: Mobile
For the past few years I have been speaking in several conferences about social and mobile solutions for organization for different industry verticals and I am surprised that I still get asked this question. “Does our organization need a dedicated and focused mobile strategy?” I have 2 words. Yes, Yes and Yes. Oh wait that’s three!
Usage - What are mobile users doing:
Traditionally we are used to accessing information via desktop and mobile web browser (more like WAP)
Then came the wonder of Apps. The app revolution got developers to build native apps using C# or objective C or vendor approved programming language.
But the tide is really riding on the app revolution where the next generation of apps are a combination of apps called Hybrid apps. Which is a combination of native code and open html framework.
The different kinds of apps presented great opportunity to exploit the ways developers can present their data. But it also presented a significant challenge. The need for a common toolset, which can provide a platform to develop these mobile apps and an overall strategy. Q1 2012 IBM acquired Worklight to enhance their mobile arsenal. Worklight, offers an open platform that helps speed the delivery of existing and new mobile applications to multiple devices. Essentially it gives a great platform to develop all service level mobile applications.
I wont go in details of the product but here is a quick overview of IBM Worklight
Worklight and iPad
Two Panel Split View Layout
The point being, everyone knows mobility is very important but it is almost imperative to use a platform for development of mobile devices that can scalable and can support multiple formats of mobile applications.
Niral Jhaveri is the VP of User Experience at Prolifics and has extensive expertise in the IBM Lotus, WebSphere and Rational family of products. He has played a key role at several strategic clients by providing technical leadership. Niral has an extensive background in the design and development of IBM WebSphere Portal, SOA and Web 2.0 applications with a proven track record of consulting and architecting solutions for several industry verticals like Finance, Retail, Insurance and Technology.