Social is the new production line for business
Scott Hebner 270006Q23R firstname.lastname@example.org | | Tags:  social smarter smarter-enterprise collaboration socialbiz internet networking engagement smarter-work data socbiz productivity customer-service social-networking digital knowledge social-media production-line digital-experience social-business sharing-knowledge
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Have you liked or shared something on Facebook or Instagram this week? Perhaps you’ve tweeted something or updated your Linkedin status. If so, you are not alone. Six in ten people use social networks, and each time someone is active on one of these sites they are creating and sharing data. Take a moment to think about the wealth of information that is out there. With 1.73 billion people using social networks, it’s no wonder that more than 90% of all data was created in just the last two years, and it’s not slowing down. In fact, the global social network audience will total 2.55 billion by 2017.
We have emerged into a knowledge economy. Look at how much data is created every minute on your favorite social platforms. This collective knowledge is enabling people to rapidly find answers and learn, act with greater confidence, and influence others in entirely new ways. It’s becoming clear that our world is experiencing a societal and economic force that we’ve never seen.
What does this mean for business? Good question. Social engagement has evolved into the new production line. The Social businesses embracing this phenomenon are able to build expertise by making knowledge more accessible; fuel innovation by crowdsourcing ideas; improve productivity with better collaboration; and expand customer sales, loyalty and advocacy by providing exceptional digital experiences. Companies that are not taking advantage of social tools and technologies are already falling behind and this trend will only accelerate. Instead of just pushing messages out to people, successful businesses are tapping into social; creating dynamic connections and personalized experiences that are pulling people in – with social networks defining and delivering the information and value to customers.
Take Amadori. This leading Italian company recognized the potential of social networks to communicate more effectively with consumers and gain new insights into its customer base. By developing mini-sites integrated with popular networking sites, the company is reaching new audiences and customer loyalty has improved by leaps and bounds. Up-to-date details on customers is helping fuel innovation, improving collaboration and driving personalized value.
It’s been said that “knowledge is power.” Now that social networking is the number one activity on the internet, knowledge is constantly being created and shared. As a business, that’s where your value lies.