Perficient's Point of View: 3 Reasons Personalization Improves Your Web Experience
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  perficient exceptional_web_experienc... web michael_porter social_business sites
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As part of our continuing discussion around Exceptional Web Experiences, we are asking some of our IBM Business Partners to share their thoughts on how to make a web experience exceptional. We'd love to hear your thoughts on the topic. Please comment below, or join the discussion on Facebook.com/IBMSocialBiz this week!
3 Reasons Personalization Improves Your Web Experience
Everyone wants to be treated as someone special. Don’t you get a thrill when you check in to your hotel and they thank you for the 20+ nights you’ve stayed there this year and give you a “free” upgrade? You can feel the same when you hit a web site and they show you what you want to see rather than what you don’t need. Some of my biggest pet peeves on the web revolve around complexities. Why must some web sites make it so difficult to find the information I want?
Your site doesn’t have to fall into a trap of annoying the very people you intend to serve. Software like the IBM’s WebSphere Portal provides some great tools to understand a user and personalize their experience. Here are three reasons why using Personalization can improve your web experience.
What are other tactics that could help make a web experience exceptional? Read what others are saying on Facebook now - and mark your calendars for our moderated chat on Friday, May 18 at 11 AM ET.