Pardon the Interruption – Social Business Topics II
Daniel Davis 270006VHAC firstname.lastname@example.org | | Tags:  connect2014 interruption business connect socbiz ridings social richardson pardon benitez
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Louis Richardson, Luis Benitez, Matt Ridings at IBM Connect 2014
Can a business go social without executive support? How much time per day do you spend being social? What if I have nothing to say? These were some of the questions Louis Richardson and Luis Benitez of IBM and Matt Ridings of SideraWorks took on in Pardon the Interruption, their roundtable discussion at IBM Connect 2014. With just one minute each per response, and the threat of the audience interrupting them with a chorus of squeaking rubber chickens if they went over, the three panelists spoke their minds on a range of social business topics.
While for the most part their opinions aligned – for example on the necessity to have upper management buy-in for an organization to become truly social, or the need to be selective and deliberate when building your social network – the one topic they disagreed on the most was the last question above: What if I have nothing to say? Richardson took the view that even if nobody responds to your tweet, your post, your blog, you expressed your opinion and that has value. Benitez took a slightly more cautionary approach and said that social has the same rules as email: you have to be careful about what you say and how you say it.
Ridings disagreed. To paraphrase slightly, some people have nothing valuable to say, and they should just clam up.
We all have people in our networks who flood their platform of choice with banal garbage. If they ever do say something of value, it gets buried beneath their landfill of drivel and most of us never see it. Worse, their garbage buries valuable information from other people.
In a business environment we usually don’t have the luxury of blocking a network dumper by de-friending or what have you. This is one of the challenges of social business going forward: to find ways of filtering out the garbage so we can find the info we really need. As our networks become smarter, our inboxes, feeds, etc. will be cleaner and more useful, and the dumpers will find they’re talking only to themselves.