"My dad's bigger than your dad": The social taunt
Ben Martin 270001256Y BMARTIN@uk.ibm.com | | Tags:  ibmredbooks ben_martin
0 Comments | 5,269 Visits
Perhaps some have of us have moved on from the playground taunt of "my dad's bigger than your dad" to "I have more followers than you." In fact just yesterday I was listening to a webinar where the speaker went into bragging mode about their follower count. I hope it wasn’t just me thinking, "So what?"
I relish getting more followers— it's that instant fix that justifies why I am in the social arena. If they share my content, that is what I call success. That is what I am addicted to (see my previous blog post). So, having a huge following does not really count for much unless they can move your content for you, does it?
My first question to you: Does the size of someone’s following impact your decision to click the follow button?
For me, in some small way, it does. But I also consider the other numbers that are displayed, like how many tweets versus how many followers. For instance:
Above we have someone who either is providing great content or deemed it necessary to purchase fake followers. How do you know if this entity is able to provide value to you and strengthen your reach? I use StatusPeople, which is a great tool to help me decide the answer to that last question. For the above Twitter user, that is the view StatusPeople provided about the user’s followers.
With that kind of information I can make an informed decision to follow someone, because either they have some great content or they can help move my content (if they like it).
Let me give you some other examples. For a Twitter user with these numbers, StatusPeople said:
And for a user with these numbers, StatusPeople said:
In this case, StatusPeople helped me to realize that these accounts weren’t ones I wanted to follow. Perhaps I am just too cynical in my old age, but if you can’t provide me with reciprocal value, then I don't want to follow you back.
Do you think the size of someone’s following matters? Please leave your comments below as to how you make a decision to follow or even like someone back. Do you use another tool you would like to tell us about?
Ben Martin works as part of the transformation team for IBM UKI. His role as Social Business Enablement Leader utilizes his many years of experience in using social media technologies to engage with both internal employees and external clients, helping facilitate faster responses through collaboration and sharing of information. His thought leadership on the use of social technologies has led to many presentations and webcasts, globally both from within the corporation and out. You can reach him on Twitter @social_ben.
Ben is an IBM Redbooks thought leader