Playlist for Marketing: What Can We Learn from a Baseball and a Bag of Marbles?
Jim Claussen 270002B8GD JCLAUSSE@US.IBM.COM | | Tags:  digital serving amplification business collaboration engagement brand to from advocacy marketing social socbiz employee selling askjim
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The Way to Engagement
Follow this series of short, concise podcasts to grow into digital.
From some recent marketing coaching sessions, we hand-picked the following episode playlists for the teams. I thought you might find these helpful, so am sharing them here. I have been talking with teams about the power of network amplification and advocacy, but struggling with a good analogy. The baseball/marbles analogy really inspired me and comes from a TEDx Talk my friend Mark Burgess gave recently where he shared this concept in his talk about the social employee. Take a look for deeper insights.
START ENGAGING & ACTIVATING INTERNALLY
Listen to Key Episodes from the AskJim Podcast series.
THEN EXPAND YOUR ENGAGEMENT EXTERNALLY
Listen to Key Episodes from the From Selling To Serving Podcast series.
DEEPEN YOUR KNOWLEDGE
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KEEP IT ALL IN PERSPECTIVE
The key is just to start small, and build momentum
Buyers and customers are engaging brands (or not) in new ways, and the opportunities have never been greater, if you have the right mindset, the right approach and the right skills.