Made Delicious with IBM
Daniel Davis 270006VHAC firstname.lastname@example.org | | Tags:  smarter_commerce socbiz sales chocolate_poetry_slam social_business customers lindt_&_sprüngli lindt_chocolates online_sales poetry lindt poetry_slam poems customer_experience customer_loyalty chocolate online_store customer_engagement social_commerce
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Chocolate Day is July 7 according to some calendars, and what better excuse to treat yourself to a box of sweet deliciousness? No need to head to the store, though—you can order your favorites from wherever you’re reading this blog. Online shopping might have gotten off the ground with people buying books, but chocolate is what ecommerce was made for! And no chocolatier is doing it better than Lindt & Sprüngli.
Using the IBM WebSphere Commerce platform, Lindt & Sprüngli USA built an online store that lets shoppers create the perfect gift (even if it’s for themselves!) by mixing and matching chocolate types, quantity and packaging and creating personal messages. With these boxes, you don’t have to taste-test a treat—you already know you’re going to like it!
The solution also lets Lindt quickly build and execute promotions and microsites customized for holidays and events. Together, the highly targeted campaigns and the personalization offered in the online store have helped Lindt build loyalty and drive sales. After launching the store in 2013, the company more than doubled its conversion rates and tripled its revenue on mobile devices. On Black Friday, the site’s conversion rate jumped an impressive 200 percent, while Cyber Monday sales were more than double that of any other single day’s sales.
Now Lindt is sharing their Tips for Driving Loyalty & Sales in three delicious videos posted on Vine. (View the videos here, here, and here.) I won’t spoil them by revealing the tips here, so be sure to check them out and pass them on.
When I first heard of Chocolate Day, I wondered what the point was—in my world, EVERY day is Chocolate Day! But in the spirit of the day, I’m going to celebrate by ordering a customized box of my favorite Lindt dark chocolate treats. Happy Chocolate Day to you and yours!
Chocolate Poetry Slam!
All this talk of chocolate—not to mention the dancing delicacies in the Vine videos—has probably got your taste buds tingling. Now it's time to get your creative juices flowing and write a poem about your passion for chocolate. Post your favorites to our Facebook page or tweet them with #socbiz, #madewithibm and/or @ibmsocialbiz to share them with the world. Your poem can be a limerick, haiku, free verse, whatever you want, as long as it expresses your love for chocolate!