Lotusphere 2012 Business Development Day: a recap
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  connect businessdevelopment lotusphere
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By Jacques Pavlenyi
Market Segment Manager, Collaboration Solutions
Greetings from Lotusphere 2012! I'm safely tucked in my hotel room after a lovely, if slightly chilly, Opening Night Party. A great time for all, with excellent food trucks, and even better conversations with business partners, customers and IBMers from all around the world. I wanted to share a short recap of this year's Business Development (BD) Day before I get some shut-eye and prepare for the big Opening Day on Monday.
First of all, a huge thank you to Barbara Lallas and the IBM Software Channels Marketing and Sales teams for once again pulling off a fact-filled and exciting day for our Business Partners.
There were many "firsts" this year, both event-related and personal. On my front, I had the pleasure of my very first BDDay presentation: the 3pm "Social Collaboration: a $47B opportunity you can't miss!" session co-presented with the extremely talented Jack Welch. The room was full (I estimated over 300 filled the seats, all the way to the back), and a lot was crammed into 60 minutes. Please keep the great questions and comments coming. Feel free to grab me via Twitter (@mediamutt) or stop by the Lotus Notes and Domino demonstration pedestal in the Showcase.
This year was also a first for our newest team members, including our new Vice President of Marketing, Matt Collins. After 4 great years with us, Kristen Lauria is moving to a new role as Vice President of WebSphere Marketing. She will be missed, for sure, but we look forward to drenching our new marketing leader in the Lotusphere “firehose”.
We also held the BDDay Opening General Session in the afternoon instead of the (bleary-eyed) morning timeslot, which more often than not tripped up our executives with a "good morning!" from the stage. It felt like I was in one of those cross-time-zone IBM conference calls ("...and good morning, good afternoon, or good evening to our participants...", just one of the IBM-isms heard today... I highly recommend #stuffIBMerssay for an amusing read). But our intrepid executives, including Mike Garbett, Alistair Rennie, Mike Rhodin, Doug Cox, Kristen Lauria and Sandy Carter, pushed through and delivered the key messages for the coming year, a lot of previews of the coming week, as well as the key strategic elements for how business partners can profit by joining the social business transformation.
The highlight, of course, was the announcement of our annual Business Partner awards. Each of our executives made at least one announcement, with Sandy Carter rounding out the list with several awards for our geographic business partner awards. A full list of all the finalists and winners will be posted shortly.
Some of the more memorable moments of the OGS for me included these business partner statistics:
And here were some juicy social business nuggets as well:
To recap, the three things Alistair wanted all the attendees to think about for the coming week:
In addition to the OGS, there were numerous Jump Start, certification, and general sessions. I couldn't attend all of them, of course, but was able to peak into a few, including:
And the social networks were abuzz, complementing the live activities with online community conversations. Whether through the interactive displays in the Social Cafes, or the conversations happening on Twitter or in the Lotusphere Community, BDDay was as much about living social as it was about our clients' social business transformation. I counted at least over 1200 tweets, plenty of checkins in Foursquare, many blog posts, and much more. If you didn't make it, many sessions will be posted in the online communities and there will be LiveStreaming of key sessions during the week. Just visit the Lotusphere Social Media Aggregator for live video and much more.
See you around for the rest of this exciting week!