Insights from SXSW: Social Media in the Underground World of B2B
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  susan_emerick social_business sxsw sxswibm
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I just returned from SXSW Interactive. It was my first experience attending this event and I was thrilled be a part of it.
If you've heard from others that it has to be experienced to be understood, it's true! I’ve never seen anything like it. There was an incredible vibe from the massive amount of high energy innovators who are all on a quest to lead the future of digital and social innovation. Representation ran the gamut from small start-ups to well established global brands leading the way and shaping this exciting period of our history.
I had the privilege to represent IBM Social Business leadership by participating in a panel: Social Media in the Underground World of B2B #SMB2B in which we discussed many of the pressing issues of implementing social media programs and leveraging social media as a competitive advantage from a leading B2B brand perspective.
Here’s a summary of key points I shared based on our IBM Social Business leadership initiatives:
You can listen to the panel on the podcast on demand to hear the honest dialogue and many great recommendations shared amongst the team. Thanks to Constantin Basturea you can also read a summary of the Twitter steam on Storify.
Photo courtesy of Text 100
Left to right: Melissa Chanslor, Shanee Ben-Zur, Jeanette Gibson, Duane Schultz and Susan Emerick