Insights from an IBM intern - Rachel Alexander
Megan Moyer 110000GJAE firstname.lastname@example.org | | Tags:  social_business social_media ibm_interns
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Introduction by Colleen Burns, Social Media Manager
Vacations, emptier parking lots and interns – these are the signs of summer at IBM in Armonk! I have been so lucky to work with two interns this summer – Rachel Alexander and Caroline Shumway.
Rachel is from Austin, Texas and attends the Rochester Institute of Technology in Western New York. Caroline is from Concord, Massachusetts and attends George Washington University in Washington, D.C. Both women major in marketing and are using their skills over the next several weeks to help us build upon our social media strategy, while learning how Social Business is changing the way companies work.
We thought it would be interesting to hear about their experiences, and I asked them to guest blog for us each week. Let's see what Rachel has to say.
My Introduction to Social Business
By Rachel Alexander
The idea of Social Business is something that I have never heard of until I started interning at IBM. It is a concept that I am fascinated by.
Just like Social Business, there are so many other different ideas and acronyms (that I still do not know exactly what they mean) that have been introduced to me since starting at IBM six weeks ago. A lot of these concepts go back to the fact that the world is changing and technology keeps growing.
So far, we have had the opportunity to tour the Industry Solutions Lab, be apart of the Centennial celebration at Somers, spend the day at Ogilvy, and have had round tables with some keynote people. In the up coming weeks, we will be taking a tour of the Poughkeepsie site and are scheduled to have a Watson presentation in the Yorktown Auditorium.
The event that I really enjoyed was during the first week of my internship, all the Marketing and Communication interns had the privilege of meeting Jon Iwata for breakfast at IBM Headquarters. We had a two hour discussion about social media and how it is changing the way that business is being conducted.
The question that I am curious about now is whether or not social media is going to hit a stand still or is it going to be one of those things that is constantly growing and changing? A majority of people hear about new and up coming products through social media websites. Is that going to change 10 years or even 30 years from now? As technologies grow, are companies just going to solely rely on social media to promote new innovations they have?
Social media doesn’t change the fact that people are demanding about what products they want and are looking for all the details. Consumers are the ones who choose what products they want to invest in. What should businesses do in order to respond to what the customer wants quickly, especially since everything is so global today? Everyone relies on the internet for business to be done. There needs to be a way for a business to communicate both openly internally and externally, track trends, etc.
Yes, social media is important and does that to an extent, but there needs to be a something greater. Social Business allows this to happen.