Fourth consecutive year: IBM named leader in social software
By Alistair Rennie, General Manager, IBM Social Business
We have all seen the power of being a social business. Employees share information with each other. Companies talk to customers. Every day our clients tell us how being a social business has made them a smarter business.
Now, for the fourth year in a row, IDC has recognized IBM's leadership in this space. IDC ranked IBM number one in worldwide market share for enterprise social software.
Read the press release: IBM Named Worldwide Market Share Leader in Social Software for Fourth Consecutive Year
According to IDC, the worldwide enterprise social software market segment reached 1.0 billion in 2012, representing growth of 25 percent over 2011.
As this demand grows, organizations are introducing social capabilities into all key areas of their business: marketing, research, sales and even human resources.
Today, more than 60 percent of Fortune 100 companies have licensed IBM's solutions for social business. It is truly a privilege to work with eight of the top 10 retailers and banks, as well as clients like Prudential Insurance, Fluor Corporation, Lowe's Home Improvement, LeasePlan and Electrolux.
Clients like these are demonstrating how social business is driving better business outcomes. They're improving innovation, operational efficiency, client experiences and internal collaboration. They are also using IBM's social business platform to drive results in the areas of safety, training, M&A and streamlined access to expertise.
The foundation of IBM's social networking platform, IBM Connections, allows collaboration through communities set up either inside or outside an organization. These communities can increase customer loyalty and employee engagement while speeding business results.
Like many IBM offerings, Connections is available both on premise and in the IBM SmartCloud for Social Business. IBM currently has three IBM SmartCloud for Social Business facilities based in North America, Europe and Asia Pacific.
The power of social business is increasingly being recognized across the industry. Michael Fauscette, Group Vice President, Software Business Solutions Group, IDC, recently wrote on his blog:
“In general this year is a year driven by the maturing use of social tools and increasing pressure to integrate social activities into the workflow. Initiative are consolidating around three major business areas, customer experience, employee experience and partner experience management.”
IBM is well positioned to deliver on these business areas with technology, services and expertise.
It's more and more clear that the future of business, is social business. To learn more about how IBM is leading this revolution, visit www.ibm.com/socialbusiness.