IBM Worklight Solutions: Helping Clients Make the Most of Existing Web and Mobile Apps
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  larry_bowden ibm_worklight exceptional_web_experienc...
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Your clients, partners and employees are more mobile than ever before. They now demand access to your company information and applications from any location, at any time, using multiple channels including home computers, kiosks, smart phones and tablets. They don't even think twice about completing transactions across these devices.
On the mobile front, research tells us that by the end of 2011, there were 1.2 billion mobile web users worldwide - equivalent to 17% of the world's population. More than 1.4 billion mobile devices were sold in 2011, and in many countries, more than half of all people using the web do so exclusively through mobile channels. Staggering statistics. At the same time, people expect a consistent experience across these different devices and appliances.
Successful global corporations care about creating ubiquitous, simple-to-use, powerful websites and mobile applications that can run on any desktop or on any device in a pocket or purse around the globe. They need these interactions and transactions to be secure and seamlessly integrated into the rest of the company. And, this development work has to be fast and extremely cost-effective. All these requirements play right into IBM's Multichannel strategy for our clients.
I'm excited to let you know that IBM's Exceptional Web Experience suites and WebSphere Portal are now being delivered with IBM Worklight solutions for mobile applications to bolster our multichannel capabilities. With our acquisition of Worklight in 2012, we can help clients write mobile applications just once and run them anywhere - on Google Android, Apple iOS, other platforms and devices, and yes, Apple iPhone 5 and the iOS6. So now, when combined with the new Web Experience Factory mobile capabilities for smart phones and our fully mobile-enabled Websphere Portal, our clients can build dynamic websites that look and behave as well on mobile devices as they do on the desktop. And, they can take advantage of the phone's native capabilities - like the camera and GPS.
We're helping our clients extend their investments in existing web applications and mobile apps to reach the broadest set of endpoints. They can leverage open standards and enjoy a multi-touchpoint strategy with a single interface to deliver first class mobile applications faster and to help open the door to new business opportunities around the world. We're so glad we can help our clients create exceptional experiences and transform their businesses by building mobile enterprises that can create a smarter workforce and dynamically improve customer experiences.
How are you currently thinking about the mobile side of your web experience?