IBM Introduces New Mobile Social Software
Megan Moyer 110000GJAE firstname.lastname@example.org | | Tags:  mobile_solutions social_software mobility
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By Todd "Turbo" Watson
E-Relationship Manager, IBM Software Group
If you’ve been following the communications around IBM’s smarter planet initiative, you’re probably aware of the major underlying themes. When IBM shared its vision three years ago, we explained that a smarter planet presented an opportunity to infuse intelligence into every system through which the world works.
We explained that in such a world, everything is becoming instrumented with sensors and computational power. That the world is becoming interconnected via vast, ubiquitous networks. And that many things are becoming intelligent by applying analytics to the mountains of data they can collect.
One of those key underlying networks is made of people. People connected to other people using social media and computing technologies, not as their own end, but as a means to the end of communicating with one another and creating new business value through those connections.
Just as the Internet changed the marketplace forever, the integration of social computing into the the enterprise represents another enormous shift in the landscape. Those organizations that successfully transform into social businesses can reap great benefits, among them the ability to deepen their customer relationships, drive new operational efficiencies, and optimize their workforce.
Today, IBM announced new software to help organizations continue on this journey by allowing them to embrace social networking using the broadest range of mobile devices.
Getting Social, Going Mobile
A shift is occurring in the enterprise. The adoption of mobile devices and social software is rapidly becoming a vital business tool, enabling organizations to transform virtually every part of their business operations from marketing, customer service and sales, to product development and human resources.
According a recent report from the Renegade firm, 86 percent of business people now use social media to help them make business decisions. With more than one billion mobile users combined with rise of social networking in the workplace, companies are looking for ways to better integrate these industry forces to help organizations accelerate collaboration, deepen customer relationships, generate new ideas faster, and enable a more effective workforce.
Being social often now also means being mobile, and with today’s news, IBM is delivering its industry-leading Connections social networking software and enabling people to download it from all the major app stores, including Android, Apple iOS, and RIM’s BlackBerry.
Connections enables your people to gain immediate access to blogs, employee data, status updates, and wikis, as well as share files, videos and photos.