The Social Contract in a Social Business
Jack Mason 110000QMFA firstname.lastname@example.org | | Tags:  management training contract business social policy
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Sharing is a cornerstone of what we humans do on the Web today, what puts the social in social media. We post pictures and video, offer opinions, ratings and reviews, volunteer our interests and locations. We reveal ourselves and our relationships in a billion different public acts every day. Individually and collectively, we appear to be growing more comfortable living in public like this through our profiles, social networks and mobile communications.
Like all exponential changes, this shift in attitude and practice has crept up on us — it gradually and quietly gathered momentum over the “Web 2.0″ era of the last seven years. In the last several years, the volume and ubiquity of this sharing and conversing has gone supercritical. From Twitter, Tumblr, Facebook and LinkedIn to hundreds of other online avenues, sharing has become the defining quality of digital society.Now businesses and organizations are seeking to adapt to the Social Web and incorporate this big switch in human behavior and cultural habits into their operations and strategies.
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