How #SocialBiz and Analytics are Changing the Healthcare Industry
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By Dana Carr, External Relations, IBM Social Business
We talk a lot about how social business combined with the power of analytics can holistically change they way organizations do business and glean value. Today we hone in on one particular industry that is reaping the benefits of these two technology powerhouses, healthcare.
Healthcare is an inherently social practice. At its core, healthcare is about connecting people and making critical, in many cases, life-changing decisions. Social business has the ability to transform this industry. Imagine the implications of allowing doctors, nurses, healthcare providers and patients to share experiences, opinions, ideas, discover expertise, and coordinate activities. And that may be just the beginning. Imagine the impact of analytics on this activity, providing healthcare providers with the ability to gain insight, sentiment and discover patterns. It would seem that this ever so complicated system of care could become simplified, more efficient, and even smarter.
An example of a healthcare organization taking advantage of what social and analytics have to offer is Premier healthcare alliance.
This week Premier healthcare alliance announced the launch of its PremierConnect™ technology platform.
In essence the virtual community Premier has created allows alliance members to instantly share learnings, data and strategies based on thousands of patient outcomes that can be used to benefit treatment anywhere, an ability that has been a missing link in care delivery to date.
This brings to life the idea of a truly connected enterprise where hospitals, physician offices, outpatient clinics, and providers know which patients are driving undesirable outcomes, which physicians have the highest costs, and why these scenarios are occurring.
For patients, this means ease of mind and confidence knowing their providers understand everything about their care – what medicine they’re taking or allergic to; what procedures they’ve had recently; and more. It also means limiting unnecessary care that can compromise safety and add to already expensive bills for both consumers and health systems.
Premier's vision that healthcare transformation and innovation are driven by collaboration across organizational boundaries is the very root of a social business.
The sum and substance is that social business combined with analytics in healthcare has the ability to transform the very fabric of how care is delivered. It can help to capture and hone the collective intelligence of experts; generate insight through pattern and sentiment analysis; and distribute information and expertise to people who need it.
With Premier's lead it will be an exciting time to see how the healthcare industry takes advantage of what social business and analytics combined can offer.
Denise Hatzidakis, CTO, Premier Healthcare explains how Premier Uses Social Business to Drive Healthcare Performance Improvement.