How Social Business Generates New Opportunities: A Customer's Perspective
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  social_business omron hanna_smigala social
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Social Business is Crucial to Generate New Opportunities
Omron, a world leader in industrial automation, is transforming the way its employees find and share information and collaborate. Together with 35,000 employees, they are helping to automate machines and factories all over the world.
“Innovation is critical in our organization, as our technology is at the heart of many machines in manufacturing facilities,” said Michel Min, Head of Strategic Communication & eMarketing, Omron Europe B.V. “Did you eat a bowl of cereal this morning for breakfast? Well, Omron likely had something to do with the packaging or distribution of that cereal.”
While these comments are candid and somewhat lighthearted, Omron is serious about how it operates its business. The organization focuses on its employees, ensuring they have all the right tools to be creative and innovate.
“Social networking is one such tool that enables people to be creative and thoughtful,” continued Min. “We want to empower our employees to use whatever tools necessary in order to bring that special value to our clients.”
In the company’s evolution into a social business, Omron created an award-winning business intranet, called Ozone internally, to provide its 1,700 European employees with a single-source communication and collaboration platform.
The intranet is powered by IBM WebSphere Portal web experience software, IBM Cognos business intelligence software and IBM Sametime social software, key components of IBM’s new Intranet Experience Suite. These technologies seamlessly integrate with each other and blend with external social media elements including Twitter, LinkedIn and YouTube.
“As a social business, it’s absolutely critical to offer relevant social information to your employees, yet that information needs to be delivered in the right business context and more importantly, embedded in their daily workflow,” said Min. “Using Ozone, employees can immediately measure, analyze and filter social information that is important to them, and then inject those insights in business processes where needed.”
Omron ensures it focuses on the collective experience of its employees, understanding the need to continuously look for new ways to strengthen the flow of knowledge and experience across all organizational departments, with one goal in mind: “to offer our customers added value by bringing our technical knowhow directly to them, offering support better and faster,” said Min.