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Comments (11)

1 Sukhvinder Aujla commented Permalink

Really interesting area - gamification creates a new/additional way to motivate users/customers. Your article relates to how measurement affects behaviour (especially measurement which results in reward). Will we become the lab rats that find their way through a maze soley for the reward, or will we look at the bigger picture and understand why we are doing it before starting off on the journey down the maze.

2 MARTIN KEEN commented Permalink

Thanks for sharing your thoughts Sukhvinder. I see gamification as something that offers an incentive, a push in the right direction, for something you already wanted to do in the first place. Hopefully we wouldn't enter the maze just for the reward alone.

3 Megan Irvine commented Permalink

That is an excellent example of how games can be addictive! I think that we are all a bit competitive by nature, and that can be a motivating factor, too. I am seriously thinking of getting a Fitbit myself, because some of my friends are using it, and the social/competitive aspect seems like fun to me.

4 Tim Royle commented Trackback

A great analogy Martin. So, fitbit rewards steps taken and floors climbed in the overall pursuit of physical fitness. If we are given the goal of "maximizing produced intellectual capital" what might we measure to help us achieve this?
- status updates
- number of network contacts (what we can achieve is a product of who we know)
- wiki entries
- blog entries
- thanks - how many people have you thanked for something in business and with what frequency do you thank others?
- activities participated in
- files shared with and by others
- forums participated in

Are there other metrics you can think of?
PS. for more info on gamification see

5 Keith Brooks commented Permalink

I think Gamification is not as useful as people imagine. As a new word for incentive it perhaps has some benefit.
For more about why i think Gamification is lame you can read my blog, too long to fit here in comments.

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