Blythe Howard-Chou, digital marketing writer, IBM Collaboration Solutions
Spring is on its way, and with it come thoughts of spring cleaning. Many of us already have goals for reducing clutter and streamlining our lives. Just as our productivity improves when we organize pantries or clean out inboxes, becoming a social business has the potential to transform your company or organization.
Forward-thinking organizations see the opportunity in the shift toward becoming a social business. Using social platforms, such as IBM® Connections®, integrates social collaboration capabilities into their strategies, operations and processes. Whether it’s with customers, partners or employees, these organizations use collaboration tools to improve efficiency, solve problems, create opportunities, boost productivity and drive innovation that makes them more competitive and ultimately, boosts ROI.
Read the white paper, The compelling returns from IBM Connections in support of social business and gain insight into how you can transform your organization by strategically integrating emerging social software and tools with your existing investments. The paper also addresses several common business challenges, such as:
How can you improve customer service, boost employee productivity and increase membership rates? See how a leading health insurance network with millions of members and more than 3,000 employees did this by using IBM Connections to enhance its intranet experience for staff in sales, customer service and other departments. As a result, the insurer delivered financial benefits of US $12 million over three years.
How can you shorten development cycles, optimize your workforce and foster new product innovation? A large global consumer products company with more than 10,000 employees in global research and development (R&D) met that goal by choosing IBM Connections to establish communities of practice, initiate dialogues, find expertise and build trust with colleagues at other sites. In total, the assessment predicted US $14.1 million from cost reductions and increased revenue for global R&D.
How do you develop and maintain a stable, productive, flexible and satisfied workforce? One human resources team at an electric utility with over 10,000 employees relied on IBM Connections and complementary IBM technology to share knowledge and expertise, improve collaboration, and create communities of interest. By reducing costs for travel, training, teleconferencing and email storage, the utility’s direct benefits were predicted to be US $10.4 million.
How can you lower cycle times, drive innovation and speed product time to market? One of the world’s largest suppliers of building materials did just that by using IBM Connections to share ideas across its global workforce of 12,000 employees and enhance its internal collaboration system. As a result of efficiencies in collaboration, the company saved US $1 million per year.
How do you build an active online community to increase membership and event participation? With over 100,000 members, a training institute for continuing education for law practitioners met that goal by selecting IBM Connections to create an online experience that supports Web 2.0 social networking, information exchange, document management and collaboration. Its social network for the law community led to growth in the institute’s client base of up to 1.25 percent per day.
If you’d like to find out more, read the white paper and discover how your organization can begin its transformation into a social business with IBM Connections.
Then, register for a complimentary 60-day trial of IBM® SmartCloud® Engage. This software integrates the essential tools for social business in the cloud: enterprise-grade file sharing, communities, instant messaging, web meetings, user profiles, mail and calendar. IBM SmartCloud Engage is designed to let you work seamlessly with people inside and outside of your organization. You can meet online, share files, chat, manage projects, network with potential clients, schedule meetings, and send and receive mail anywhere, anytime.