Harnessing the Power of Social Business in Retail
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  russells berlitz retail patricia_waldron interconnect social_business ibm_interconnect lowes
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There’s little doubt the social, mobile and digital revolution is radically changing our lives, industry and world. In fact, hundreds of business leaders are meeting at IBM InterConnect this week in Singapore to discuss how social and commerce are helping businesses create exceptional experiences.
That said, many companies still aren't fully leveraging and integrating the social aspect into daily operations. By systematically connecting employees, customers and partners. companies can share information and become more engaged, transparent and nimble, improving creativity, productivity, and business results.
Smart companies are harnessing the power of social business tools to create a productive social business environment.
To buy: Social shopping at its best - consumers can engage with peers, brands and retailers to give feedback and get opinions.
To work: Share best practices with colleagues, partners, consumers anywhere, anytime.
To create: Collaborate and tap into the widest variety of insight, knowledge and expertise to implement most efficient processes and innovative products.
Lowe’s is empowering their workforce to share best practices on becoming social to generate new ideas and foster innovation in stores and headquarters.
Berlitz is producing higher quality educational products in one third of the time identify and connect individual employees based on their experience, skills and expertise, using global collaboration software.
Russell’s Convenience implemented an easy way for its 25 stores, licensees, vendors and partners to connect and share information so they can quickly identify and resolve operational issues.
As we continue to adapt to remain relevant and competitive, social business proves to be a critical key to success. Social business provides the capabilities to connect and inspire your workforce, innovate and collaborate more productively with suppliers, anticipate their needs and deliver exceptional experiences for customers so you can drive profitable growth. When you integrate your business processes with the right social tools, you secure a competitive advantage and pioneer new ways of doing business.
You can learn more about Social Business at http://www.ibm.com/social-business/us/en/index.html