Getting everyone rowing in one direction
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  ibmconnect ibv_study social_business adam_smye-rumsby agenda
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If you attended the recent IBM Connect 2013 conference, hopefully you were able to check out the social business adoption exhibition. Experts from IBM were on hand to answer questions and discuss an interactive exhibition that showcased the value of social software investments when implemented in alignment with existing business goals. For those that couldn't make it to Connect, we asked Adam Smye-Rumsby, IBM Client Technical Professional and IBM Redbooks Thought Leader, for his thoughts on how organizations can align social business initiatives with existing business goals.
A recent study from the IBM Institute for Business Value found that 62 percent of over 1100 companies surveyed are planning on ramping up their expenditure on social business in the next three years, applying social business technologies and principles to business processes. The study reaffirmed there are three focus areas where companies are looking to invest in social business to realize value:
These focus areas may cut across multiple business functions when we look at the organization chart, each contributing different ideas on how social business should be applied to the organization. How do stakeholders across those functional divisions agree on goals and objectives when designing a social business strategy?
This proven model is an ideal starting point for the social business journey. Bringing together in a collaborative setting lines of business that on the surface may have little functional commonality, can go a long way toward kick-starting the cultural introspection that is typically needed to ultimately realize the huge potential of social business.
Following the workshop, the facilitator consolidates, formalizes and reviews findings with your team, before delivering these in an executive report. This can be used to strengthen the justification for social business programs and as a starting point for partnering with experts from IBM or its business partners to take further action.
Adam Smye-Rumsby has worked in the information technology industry since 2000 in a variety of roles including database administrator, test analyst, technical support specialist and consultant. In his current role Adam advises clients on how IBM solutions can support them in their journeys to becoming social businesses, with a focus on extracting maximum value from their existing IT investments. He enjoys guiding clients towards their social business “aha” moment, and beyond. Adam is a twice-published IBM Redbooks author and also a contributor to the IBM Social Business Insights blog.
Adam is an IBM Redbooks thought leader