Getting down to (social) business: Using repeatable patterns to improve business processes
Blythe Howard-Chou 27000728TR BlytheHowardChou@ibm.com | | Tags:  social-business-patterns patterns socbiz connect-2014 collaboration-solutions social-business collaboration-tools
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Blythe Howard-Chou, digital marketing writer, IBM Collaboration Solutions
Like email once did, social business1 now makes the notion of “business as usual” obsolete. The ways individuals and communities interact, form relationships, make decisions, accomplish work and purchase goods are changing the way business is done.
Your organization may have already tuned into the opportunities in becoming a social business. Perhaps you and your colleagues joined us at IBM Connect 2014 in Orlando. After all, the magnitude of the value creation potential of social business is immense. In fact, a July 2012 McKinsey Global Institute study estimated the value at USD 1.3 trillion in just four industry sectors: consumer packaged goods, consumer financial services, professional services and advanced manufacturing.
So, how do you roll up your sleeves and transform your organization into a social business? In the white paper, Applying social business: the repeatable patterns that improve business processes and provide returns, you’ll find examples of social business patterns, or repeatable methodologies that improve business processes by embedding social capabilities that create business impact. These are patterns of business transformation that:
The paper discusses seven social business patterns that organizations in various industries can apply to quickly realize business results. These patterns include:
Organizations including AMC Theatres, TD Bank Group, Russell’s Convenience, Sogeti and Signature Mortgage have already used IBM’s social business software to create insights and generate interactions that translate into real business value.
Interested in learning more? Read the white paper now and discover how your organization can combine repeatable social business patterns with mobility and cloud to innovate and execute faster. You’ll better understand and serve your customers, and create a more engaged workforce.
Then, download a complimentary 60-day trial of IBM® SmartCloud®. This software integrates the essential tools for social business in the cloud: enterprise-grade file sharing, communities, instant messaging, web meetings, user profiles, mail and calendar. IBM SmartCloud is designed to let you work seamlessly with people inside and outside of your organization. You can meet online, share files, chat, manage projects, network with potential clients, schedule meetings, and send and receive mail anywhere, anytime.
1 A social business is an organization whose culture and practices encourage networks of people, including employees, partners, customers and other stakeholders, to create business value. It embraces and cultivates a spirit of collaboration and community—internally and externally—delivering unprecedented return for the time invested.