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Get social now: Tips from the Social Buzz By Colleen Burns, Influencer Relations, IBM @Colleeni
It never fails, I return from a conference with a mental notebook full of ideas and ambition to spare. And then Monday hits. And that notebook seems to get put on a shelf for “when I have time.” And eventually, the ideas are forgotten and the giddy ambition has faded.
Determined to avoid that pitfall. I created a to-do list to help continue the momentum of enthusiasm and collaboration created at IBM Connect. And on that list, was a reminder to collect the ideas shared at some of the IBM Social Buzz sessions. I chose Social Buzz sessions because they were the perfect length and packed with tips that most of us can put to use today.
IBM Connect coincided with the fourth annual Community Manager Appreciation Day. Community Manager Joyce Davis and Community Roundtable leader, Jim Storer offered up the following pointers for anyone trying to cultivate a community, whether or not CM is your actual job title.
Start with a mission and a plan for your community.
Focus on community members; develop personal relationships and recognize outstanding efforts.
Provide easy ways for members to participate. If you want people to participate, develop ways that make sense for them.
Use advocates to help drive participation. It’s always helpful when a leader or subject matter expert can create enthusiasm or endorse your community.
Listen, listen, listen, and don't be afraid to change your approach or mission.
Have you considered blogging, but are hesitant to start? The IBM Redbook Thought Leaders spoke about best tips and practices for getting started.
Find your voice.
Know you audience, and write for them.
Make it personal – but not too personal! If you can find a way to share your passion and relate it back to your business, you’ve found the sweet spot.
Tell a good story. Everyone loves to read a good story. (But remember, not everyone wants to read a novel!)
Increasing social eminence
Sarah Carter, general manager of social for Actiance and Louis Richardson, social business evangelist for IBM share their tips and techniques for improving social eminence.
Be consistent across your social media platforms. Use the same or similar photos, titles and bio descriptions.
Hitch your wagon to key influencers by following them and engaging with them on Twitter and LinkedIn.
Increase your engagement online using @mentions on Twitter. Have conversations with individuals who are influential in your subject matter.
Broaden your reach by following Twitter lists create by key influencers. (For an example of how to do this, go to our recent conference Twitter page: https://twitter.com/IBMConnect/lists. You can click on any list and start following.)
Many discussions of etiquette often start out with what not to do. However, Jeanne Murray, IBM SWG, took the opposite approach in her session and focused on the importance of paying purposeful attention to building trust and reputation in your social networks.
Build relationships in your online networks. Following people and researching their social presence prior to a meeting isn't stalking, it is good practice for understanding where to start a conversation.
Respond, include and acknowledging others. All actions are visible in social networks, and non-action is also visible. Silence and unresponsiveness can actually do more harm than good.
Etiquette also involves understanding expectations in context of content, interaction styles, and type of communication. Remember who you are speaking with online. Social gives us the great ability to have conversations with senior managers and leaders outside of the office, but that does not change the formal versus informal relationship.
These were just four of more than a dozen sessions offered at the Social Lounge last week. Watch these Social Buzz videos for quick recaps and more helpful tips!