From the Outside In: A Look at SXSW
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  sxswibm sxsw colleen_burns social_business
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A Look at SXSW
By Colleen Burns, Influencer Relations
As I promised you last week, I'd do my best to keep you in the SXSW loop. With the help of many of my colleagues who are actually covering the event - presenting at sessions, hosting the Future of Business Social Lounge, entertaining and informing passengers on the Social Business Bus (yes, that's true) or just party hopping (well, that's not true, but it fits well with the SXSW envy theme!) - I will share pictures, session recaps and general buzz. There is plenty more to come!
So last night, Ascendant and IBM hosted a VIP reception at Papi Tino's -- a unique Mexican restaurant and tequila bar in Austin where some guests bravely ditched the salt and lemon in favor of using chile powder and orange with their mezcal. Yikes!
I am told it wasn't all about the tequila last night -- and that there were plenty of interesting tech discussions taking place. Some conversations spilled over from the Future of Social Lounge - discussions like SaaS apps created for Smarter Cities customers and how social businesses are using new tools to collaborate. It seems new location based apps like Highlights, Glancee, Sonar and banjo are also stirring up some conversations at the event. These are all apps that connect people based on location and social networking profiles -- helping you find restaurants, meet people nearby with similar interests and locate your friends. However, it seemed the reception already had all those bases covered!
*Event Photos are courtesy of IBMer Ryan Boyles who can be seen below wearing a cowboy hat and sitting with writer/blogger Bill Ives of the Merced Group. The bus photo is courtesy of my colleague, Joyce Davis who can be seen on the bus daily!