From Selling To Serving - Bring the Best of Your Company to Clients With Your Business Collaboration Platform
Jim Claussen 270002B8GD JCLAUSSE@US.IBM.COM | | Tags:  ibm-connections fromsellingtoserving podcast social-selling social-business brand-advocacy engagement
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Bring the Best of Your Company to Your Clients with IBM Connections
The From Selling to Serving Podcast
Helping sales professionals influence buyers, engage clients and build loyalty in today's digital age of business.
The key question to ask yourself -- Are you working alone, or are you using the collective knowledge in your company to help your buyers and clients?
Episode #4 Show Notes
In this episode, we cover how to tap into the collective expertise within your company to bring the best solutions to your buyers and clients. Here, we cover seven key action steps in how to use your enterprise collaboration platform: getting set up, being intentional about your internal network, connecting with content, sharing with buyers and clients, and listening to what people are responding to to guide your next shares. We lead with the why, provide concise action steps and answer a listener question in the Q&A section.
Invest in your career skills and learn to engage and influence buyers in today's digital business environment. Identify new opportunities. Retire quota. Retain as-a-service clients. This is about learning how to help your buyers make the right decisions for their business and support their commitment to renewing your solutions.
Listen to Episode #04 - Bring the Best of Your Company to Your Clients with IBM Connections
Listener Q&A Bonus Tip - “In episode #3 you talked about sharing externally on Twitter; how can I share with my team internally… besides filling up everyone’s inboxes with emails?”
This episode's listener question comes from Rebecca.
1) Yes, instead of blasting everyone with updates in emails that will end up in the trash.
2) You can share updates/info/news in IBM Connections in the "Status Update" on your home page.
3) Your network can then jump in to engage and in turn share with their network.
4) To highlight something for specific people in your network, you can use the @mention feature by typing the @ symbol and their name -- which will trigger an @mention alert in their home page view to draw their attention to what you shared.
Show Notes - Full Notes from the Show