From Selling To Serving - Share What You Know to Help Your Buyers and Clients Grow
Jim Claussen 270002B8GD JCLAUSSE@US.IBM.COM | | Tags:  social always marketing brand development on podcast selling amplification employee business advocacy
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Share What You Know to Help Your Buyers and Clients Grow
The From Selling To Serving Podcast
Helping sales professionals influence buyers, engage clients and build loyalty in today's digital age of business.
The key question to ask yourself
Who is helping your buyers right now … you or your competition?
Episode #5 Show Notes
In this episode, we cover how to tap into the collective expertise within your company to bring the best solutions to your buyers and clients. Here, we cover seven key action steps on how to use your enterprise collaboration platform: getting set up, being intentional about your internal network, connecting with content, sharing with buyers and clients, and listening to what people are responding to in order to guide your next shares. We lead with the why, provide concise action steps, and answer a listener question in the Q&A section.
Invest in your career skills and learn to engage and influence buyers in today's digital business environment. Identify new opportunities. Retire quota. Retain as-a-service clients.
This is about learning how to help your buyers make the right decisions for their business and support their commitment in choosing to renew your solutions.
Listen to Episode #05
The Concise Action Steps Worksheet
Listener Q&A Bonus Tip
“Should I share different content on each of my social platforms, like LinkedIn or Twitter or Facebook, or can I share the same content or information across multiple platforms?”
This episode's listener question comes from Steve.
Here is what I suggest...
In general, I think an effective way to reach a broad audience is to re-use content as much as possible across your platforms. In other words, share everywhere.
The reason I think this is okay is that, in general, our networks, communities, and audiences are different across each platform and tend to have little overlap.
What I would suggest, however, is that you tailor the content you share to what is appropriate or optimal for that platform. For example, on Twitter you need to be brief, while on LinkedIn you can provide more depth and detail.
Think about your audience and the social environment and modify how you share the content as appropriate for that community.
So, in the context of what we have talked about in this episode, sharing a great tip you might have for your buyers across multiple platforms would be great … it will maximize your reach, you will help more people, and you will make a bigger impact.
Get the full show notes and the recommended books here along with additional resources and episodes of From Selling To Serving Podcast.
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