They asked, “Do you Facebook?” I said no.
Joyce Davis 06000019G0 JOYCE_DAVIS@US.IBM.COM | | Tags:  social_business redbooks ibm_redbooks social social_selling ben_martin
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They asked, "Do you Facebook?" I said no.
They asked, “Do you Facebook?” I said no (ok I fibbed, I am on it, I use it to stalk my wife, it saves having a conversation later) joke!
They said this would be an eye opening webinar, that Facebook was a sales tool in disguise, that sales people could build better relationships, reach new clients and drive sales. I was intrigued because I, and I will be honest, dislike Facebook. But as always, I was receptive to being converted, so I allocated an hour of my time to revisit and maybe discover this potential.
I wasn’t converted and for 24 hours I struggled to understand why. I understood the privacy settings, the creation of groups and how you can feed different messages to different parts of your network. I get that, much like Google+.
My conclusion was that it must be more than just one thing, so here are three.
So here’s my question. Can I convince you, the sales person, that Facebook is not the place for connecting with your clients?
Twitter – Business Networking on Steroids! (also written from a Brand perspective just to be fair)
Want more? Ok!
If that doesn’t sway you, then there is always LinkedIn - where it does feel right to say “Join my network of business professionals.”
See my LinkedIn posts.
Statistic credits to
Ben Martin works as part of the transformation team for IBM UKI. His role as Social Business Enablement Leader utilizes his many years of experience in using social media technologies to engage with both internal employees and external clients, helping facilitate faster responses through collaboration and sharing of information. His thought leadership on the use of social technologies has led to many presentations and webcasts, globally both from within the corporation and out.
Ben is an IBM Redbooks Thought Leader