Differentiate your business with an exceptional digital experience
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Are you looking to transform the way you reach, understand and relate to your customers?
A suite of empowering devices today has driven customer expectations to new heights and has increased the frequency of interactions between customers and businesses. Companies need a new way to differentiate. And more and more both businesses and customers expect that new differentiator to be “experience”.
What makes a compelling digital experience?
The digital experience begins before the customer even reaches your site. It starts with the story; that complete set of expectations, learned promises and personal experiences that we call the site’s brand. Just like your organization's brand, the digital experience has promises that is has to keep in order to be successful. Many of these promises are not ones that you made explicitly, you never had to tell customers to expect their digital experience to be fast or secure. It's an expectation we've all learned over the years.
Digital consumers bring a common set of expectations. They expect it to be secure, fast, personalized, social, mobile, well organized, usable and above all comprehensive, contextual, and integrated. Keeping these promises is the goal of a compelling digital experience. With every decision, we have to ask if this makes the experience more comprehensive or less, more contextual or less, more integrated or less, more secure, more usable or more personalized.
A blueprint for success
Like the blueprint for a house, the digital experience design strategy establishes the basic technical framework and information architecture of a good intranet. When you sit down with an architect to plan your dream home, you might expect to answer questions about the number of bedrooms, or the placement of key windows, but not about the basics like making sure the windows are weather proofed or that the roof has enough support.
It's the architect’s job to make sure all of these and hundreds of other details are handled correctly so you can move quickly and confidently on the big decisions that drive value for your business. You don't want to spend your time and money researching and designing things for which good standards and best practices already exist. The blueprint already encapsulates everything we have learned about creating a digital experience. We cover all the basics for content management, information architecture, security, search, taxonomy, social collaboration, workflow, user and group management and much more. In fact, the blueprint covers hundreds of details that have already been fussed over, designed and tested many times. Some of the things in the blueprint are things you would expect to find, such as authoring templates, image and attachment handling, while others are higher level governance and strategy practices and specific design recommendations that only make sense when you hear them in context of the customer problem they solve.
The right technology platform
The new mobile, analytic, rich media and social solutions from IBM allow users to create more personalized and integrated online experiences for customers and employees that span across all vital digital touch points including the Web, mobile devices and social platforms.
Base22 supports IBM's on-going commitment to deliver the right technology into the marketplace to create the kind of digital experience our customers expect. And I encourage you to join IBM's Larry Bowden and Sandy Carter, along with Forrester Research on July 17 to see the art of the possible and hear the latest on how you can transform the way you reach, understand and relate to your customers customers through a rich and robust digital experience across multiple channels and devices.
Register for the July 17 webcast: Reinventing Relationships: Engage Your Customers with Exceptional Digital Experiences