Designing, Implementing, and Scaling Effective Social Strategies – #TEDatIBM
Simon Mainwaring 270007CCHQ firstname.lastname@example.org | | Tags:  goodwill social_intelligence social_business we_first tedtalks reimagine scalability socbiz ted ted@ibm design tedatibm data simon_mainwaring crowdchat cutlure social-business social_strategy trust analytics
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Imagine how much goodwill you could create and how much your organization could accomplish if you did just one thing: put people first. It may sound simple, or even simplistic. But in a world where organizations have been so inwardly focused for so long, it’s actually pretty revolutionary. And I’d argue that it’s vital to enabling organizations to thrive. Here’s why.
Organizations that are authentic, transparent, and accountable see everything they do in terms of how it helps others — customers, employees, citizens, even the larger society. By putting the focus on others instead of themselves, they create a powerful network of people who are eager and willing to support them, because they’re having a meaningful impact on the world by fostering, not hindering, open collaboration.
This isn’t just an abstract idea; it’s something that organizations around the globe are already doing, to truly unlock the power of social technologies. Some of the most compelling examples are from government.
Take a look at a couple of recent TED Talks about the “Code for America” project: Jennifer Pahlka’s “Coding a Better Government” and Catherine Bracy’s “Why Good Hackers Make Good Citizens.” You’ll see how citizen-centric local governments are using digital technologies to inspire and empower citizens to act collectively and in collaboration with government to help themselves and others.
In scenarios like these, social strategies based on an other-centric perspective are the launching point for moving organizations in this new direction; enabling technologies are the fuel to take them there, and dynamic, ongoing collaboration is the mechanism through which they mature, evolve and scale.
Consider the Australian Bureau of Statistics, which is using intranet-based social connectivity to engage employees in more satisfying, productive work. Or the City of Toulouse, France, which uses social data analytics and social intelligence to analyze citizens’ needs posted on public social networking channels so that the city can better address those needs.
If you want to do better as an organization, then do better for others. There are some great social business tools that can help you. Learn more during a LIVE chat on Thursday, September 18 as I examine how to reimagine trust with my fellow social business expert Bryan Kramer at www.CrowdChat.net/TEDatIBM.