Delivering Transformational Social Technologies = Success for our Clients
By Alistair Rennie, General Manager
The continued success of our clients is a testament to our social business strategy at work. And today, there's further proof: IDC has ranked us number one in worldwide market share for enterprise social software for the third consecutive year.
IBM has earned this distinction by delivering transformational social technologies to clients like Lowe's Home Improvement, Electrolux, TD Bank, Newly Weds Foods, Russell's Convenience stores, Bayer Material Science, The Ottawa Hospital, Premier Healthcare Alliance, Earthwatch, and the law offices of LaVan & Neidenberg. These companies have transformed many of their business process to be more social by using IBM technologies and they have increased customer care, workforce efficiency and innovation as a result. In fact, IDC measured the productivity increases associated with social software solutions at a robust 11-30%, in their bi-annual social business surveys.
The social business space - where businesses use social technologies to transform their front office business processes -- is growing quickly. In IBM's 2012 CEO Study of more than 1,700 Chief Executive Officers from 64 countries we found that only 16 percent of CEOs are using social business platforms to connect with customers, but that number is expected to grow to 57 percent within the next three to five years. IDC estimates that the enterprise social platforms market will grow 43 percent over the next four years. Additionally, IDC found that IBM has grown faster than our competitors in this space and that we have grown nearly two times faster than the overall market. IBM has been deeply committed to social technologies as a competitively advantageous business strategy, evidenced by our own 15 year investment in internal social technologies for our expansive 400,000+ person workforce.
Integrating social technologies into business processes is an important early step in the transformational promise of social business. A social business can use analytics to derive insights from its networks of customers, partners, and employees, and ultimately use those insights to improve business functions. The big winners will be those who can gain real-time intelligence on the data being generated within these communities to be more competitive in their markets. Clients applying analytics to their business processes are improving productivity, driving innovation and speed customer responses saving time and money. This is IBM's vision of social business and why our clients have voted with their investments making IBM the leader and fastest growing company in this space.