#CMAD Luncheon and Social Buzz Chat
Rachel Happe 270006YAAQ firstname.lastname@example.org | | Tags:  ibmconnect #cmad cmad community_manager_appreci...
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Five years ago, when Jeremiah Owyang first proposed Community Manager Appreciation Day (#CMAD), community managers often worked in near obscurity. In fact, so much so that our logo is a playful nod toward Sir Robin in Monty Python and the Holy Grail - trotting by on a horse made of coconuts and seemingly a bit absurd - because the community managers with whom we worked elicited a similar reaction from their colleagues.
Today we almost have the opposite problem - everyone wants to be a community manager. There are community managers serving in marketing, support, IT, HR, knowledge management and internal communications roles. Startups believe that community management is a key part of their success, as do Fortune 500 companies.
Because of that, I feel we need less appreciation and more advancement for community managers and our research suggests that we are making headway in how strategic community management is. Our latest research shows that c-level executives sponsor 25 percent of community initiatives and VPs sponsor another 35 percent. In addition, more than 60 percent of organizations have some kind of online engagement training for employees and more than 85 percent of organizations are seeing changes in the way people work. Community management is no longer obscure.
We’ve collectively made huge strides and community management is starting to filter through the entire organization, substantiating our position that community management is truly the approach to any management in the networked era.
So this year, as we celebrate #CMAD let’s find ways to advanced the discipline. One way to help is to participate in the State of Community Management research and help the market better understand the progress communities have made.
Join one of many local #CMAD events around the world or, if you are at #IBMConnect, join me for a special Community Management Advancement Day lunch in the Blue Zoo restaurant at noon on Monday, January 27th.