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Jim Claussen, Industry Category Market Management, Social Business at IBM
Land Rover, Intel and IBM have partnered to create the Connected Car, an instrumented, intelligent car connected to the cloud and accessible from mobile devices. The car is a rolling example of a System of Engagement, an important area of focus for IBM as a center of tremendous new value for companies and their customers. I had the opportunity to check out the car at IBM Connect 2014.
What is a System of Engagement?
Systems of Engagement are about the convergence of connectivity, mobile, social, security (and usually cloud), providing a unique engaged and personalized customer user experience. These systems are intelligent and incorporate analytics. They are social, enabling engagement and interaction. And, they are ubiquitous, as they're accessible across all touch points. These systems engage and interact directly with the user--they learn from the user, incorporate natural language interfaces and bring the right information to the user when the user needs it.
Can you have a customized user experience in a car?
The Connected Car, a sporty Land Rover, is a connected system that personalizes the driver’s experience:
Interacts with the driver to adjust safety settings
Monitors systems performance and preemptively manages maintenance
Connects with the user’s mobile devices (in and away from the car)
Customizes the environment to temperature and music preferences
Connects with the user’s social channels to permit hands-free interaction
What the Cloud, Mobile, Analytics and Social bring to a car (or other Systems of Engagement)
The cloud-based computing platform provides the foundation to add all kinds of safety analytics (think max speed for your 17-year old), predictive adjustments (think handling adjustments when sensors detect rain or snow), navigation improvements (think advanced preemptive rerouting for the accident that just happened 20 miles ahead), for all kinds of new applications and capabilities ecosystem technology partners could development down the road….
The key is that the system is dynamic, flexible, connected, mobile, intelligent, and extensible. Imagine the possibilities….