Business Women Get Social in the Cloud
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  ibmconnect womens_toolbox janet_powers ibm_connect
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Business Women Get Social in the Cloud
Women in business are an intelligent and savvy group that relishes in helping others succeed. It seems only natural they would gravitate towards social media platforms to seek out community with other women business owners and entrepreneurs to share ideas, best practices, and gain insights for their own organizations.
At The Women's Toolbox, an online destination for business women to learn, grow, and succeed, we set out to find out how effective today's most popular social networks were working for women in business. The results were surprising. Frustrated by the changes, the rules, and the amount of time it takes to keep up with all the information needed to succeed with existing social media, only 7% of the women we surveyed were highly satisfied with the results they get using social media to grow their business and attract new clients. Only 13% reported being highly satisfied with finding the information they need to succeed on social media.
When more than 50% of the survey respondents said they were looking for an online social network with a specific focus on women in business and their needs, we took action with help from IBM.
Taking advantage of IBM SmartCloud for Social Business, the Women's Toolbox launched the first social business site designed to take women in business to the next level. The platform, designed exclusively for busy business women, makes it consistently easy to do (and grow) business. Through the flexible cloud environment and exceptional social networking tools ranging from communities, wikis, e-meetings and more, members can connect, collaborate, share their expertise, and gain invaluable insight to help their own businesses succeed.
Every business woman should use technology to her advantage – to help her and her business, succeed. No matter the size of your company, a social business platform looks to project a larger presence and capture a wider audience than would otherwise be possible. By using IBM's social networking tools, women in business can get the job done quicker and more effectively. The need is there, and IBM is helping the Women's Toolbox fill it.
Later this month I’m attending IBM Connect to learn more about how we can help provide women business owners and entrepreneurs with the right social tools for the job. And there’s no doubt I’ll be able to find women passionate about social – there’s even an event - The Super Women Group - on Tuesday, January 29, lead by VP Sandy Carter. We look forward to connecting with other women in business who are as passionate about social as we are. We hope to see you there!
For more information on the Women’s Toolbox Social Business Connection site, please visit: http://womenstoolbox.com/social-business-connection-platform.
About Women’s Toolbox:
The Women’s Toolbox (formerly Diva Toolbox™), founded in 2008, is the premier destination for women in business to learn, grow and succeed. The organization provides a supportive network and powerful voice to a global community of women in business, along with a veritable toolbox to help women succeed.
The Women’s Toolbox is a natural outgrowth of its founder’s combined life experience. Chief Executive Diva, Janet Powers, launched the company following a successful corporate career at Fidelity Investments, where she served as Vice President of Program Management. There she served as a liaison between its business and technology departments, sourcing and building technology solutions to solve the business problems of Fidelity’s internal and external customers and serving on the team that brought new products and services to the market. Earlier, Powers worked for a global non-profit delivering health programs to expand opportunities for women and families.