Brand Image and Security Concerns – All the More Reason to Become a Social Business
Luis Benitez 270007HKFW firstname.lastname@example.org | | Tags:  business_tech_trends cloud mobile socbiz key_practices bluemix pacesetters strategy analytics luis_benitez benitez
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To get the full benefit of social business, you must inject it into your key business processes for stronger customer engagement and workforce collaboration. But many enterprises are afraid to fully embrace social business, with 30 percent of them citing security concerns and perceived risk as major adoption barriers, according to IBM's 2014 Business Tech Trends report.
But these fearful enterprises need to realize the true nature of social business. At its core, social business is a grassroots movement. Your customers have already embraced social. They’re online, on multiple channels, multiple platforms, talking about your business and reviewing your products and solutions. In other words, there’s no such thing as ‘opting out’ of social business.
In fact, the real risks of security and brand perception are increased when you don’t engage in social business. If you're struggling to integrate social into the core of your business internally and externally, IBM can help. For example, IBM Connections can help you reorganize, restructure and transform your enterprise into an effective social business with social guidelines and policies set into place to optimize both customer engagement and your internal workforce communication.
When social business is done right, the possibilities are endless. In fact, Pacesetters engaging in social business have reported an 87 percent stronger competitive advantage in their respective markets.
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