Are you keeping up socially? For the times, they are a changin’
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  ibmconnect13 vivastream louis_richardson connections ibm_connect ibmconnect
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As I prepared for this year’s IBM Connect 2013 conference, I was reminded of a great Bob Dylan ballad “The times they are a changin’”. My favorite rendition was done James Taylor, Carly Simon, Halls and Nash at a 1997’ No-Nukes rally.
The first stanza goes like this:
Gather 'round people wherever you roam
I’ve been giving and attending conference sessions for decades (the Dylan and Taylor references give away my age). And at each one, I’m amazed at the changes. Here’s a little test of your “maturity”. How many of you refer to presentation charts as “foils”? I think I might still have some of those cardboard borders in some old files…with my rolls of thermo fax paper.
I am thrilled to be co-presenting with Luis Suarez and Luis Benitez this year. We’re doing a session titled “Pardon the Interruption: Social Business Hot Topics”. Instead of us preparing the content beforehand, social business tools allow us to have the audience give us the topics to be discussed. We’re using Twitter and the hashtag #PTIsocialBiz to gather topics that we will discuss at the session. We prepared a digital flyer of sorts and posted it on Slideshare. Social statistics help us to see that, as of this writing, it’s been viewed over 900 times and while most views came from the US, hundreds have been from Germany, Spain and France.
Luis Suarez, Luis Benitez and I have personal blogs (www.elsua.net, www.lbenitez.com, www.creativitycrisis.com respectively) where we are beginning to “socialize” this session. We set up a TweetDeck to capture the tweets and the three of us are using an IBM Connections Activity to track the topics and promotional efforts.
We’ve done all of this using social tools and the end result will hopefully be a rewarding session for the attendees.
And I don’t know how many of you fill out the “evaluation forms”, but as a speaker, it’s very important to get feedback from those who attend…after all the session is NOT about the speaker, it’s about YOU the audience. I’ve seen more people Tweeting their opinions during sessions. I remember the volume of “let’s see the demo” tweets from last year’s Opening General Session. Your voice is extremely important, so speak up.
So as Dylan said, “If your time to you is worth savin'. then you better start swimmin' or you'll sink like a stone.” Start leveraging social tools cause “the times they are a changing.’”