5 Minutes With... Bethann Cregg: Why Email is Essential to Social Business
Colleen Burns 120000C4RP firstname.lastname@example.org | | Tags:  ibm_smartcloud email bethann_cregg dana_carr
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hy email is critical to social business
By Dana Carr, IBM Social Business, External Relations
Bethann Cregg is the Vice President for IBM Social Business Cloud
Q: Bethann, why is email still important to a social business?
With 11.4 trillion person-to-person email messages sent in 2009, and an expected 12.9 trillion to be sent in 2014, according to IDC, email is growing faster than ever.
Q: If email is actually growing, what does this mean for an organization's ability to retain and access their emails?
An organization's emails and social networking data are extremely important as they may face compliance regulations at any time. This is especially true for organizations in regulated industries. These businesses are looking for solutions that provide them with the ability to retain and access their communication and data at a moments notice.
To meet these needs, IBM today introduced IBM SmartCloud Archive Essentials, an email archiving solution that provides customers with the confidence of knowing their email is archived continuously while making the data accessible for compliance and e-discovery requirements.
Q: Can you tell us more about IBM SmartCloud Archive Essentials?
The solution is part of the IBM SmartCloud for Social Business portfolio. Using IBM SmartCloud Archive Essentials, every email sent and received can be archived, searched, and accessed in the cloud with no hardware or software installation required and no limits on storage capacity. Emails can be kept permanently or according to a customizable retention period, including "legal holds" for specific messages. The offering can help lower an organization's IT costs by streamlining compliance processes, and reducing IT tasks.
Email is still critical to business. In fact, the majority of organizations today consider email to be their most important, mission-critical application to their business, but they are feeling the increasing burden of compliance and legal discovery. With IBM SmartCloud Archive Essentials these customers can now manage retention of every email sent or received, and most importantly they can quickly and easily retrieve the information within these emails across the enterprise for compliance purposes in a secure, cloud environment from IBM.
Q: Are any organizations using the archive solution?
Yes, Strategic Decisions Group (SDG), an international strategy consulting firm, is using IBM SmartCloud Archive Essentials to seamlessly archive and access all email communication, playing a vital role in the organization's business needs.
Their work with government and high security utility companies requires them to have the ability to archive and audit all email communication. IBM SmartCloud Archive Essentials allows them to meet those needs, seamlessly archiving and accessing all communication quickly and easily and enabling them to meet internal backup and external security needs.
Q: Any parting words?
I would encourage folks to following the conversation on Twitter at @IBMCloud and if they're interested in more information on IBM SmartCloud for Social Business and IBM SmartCloud Archive Essentials please visit: ibmcloud.com/social.