Big Data and Analytics: Make the Right Decisions More Often
Timothy Powers 270003F3FN firstname.lastname@example.org | 2013-04-18 01:07:23.0 | 0 Comments | 7,167 Visits
I’m Harriet Fryman, Director of Market Strategy for Business Analytics at IBM. I recently spent time in Europe meeting with customers and partners, and along the way I stopped in Spain to film IBM’s latest television commercial featuring a subject I’m very passionate about: Big Data & Analytics. It was a true honor to be selected to represent this initiative and be part of the new advertisements (pictures from the shoot are above).
Follow along below as I take you on a big data and analytics journey and share my views on this burgeoning and exciting market. I also invite you to view my blog post on big data and analytics action heroes.
Let’s talk big data. The data on big data is… big… no matter how you slice it. Just think, by 2020 35 zettabytes (that's 35 followed by 21 zeroes) of data will be created each year. As perspective, in 2009 the entire contents of the internet amounted to only one-half of a zettabyte. We’ve gathered a few other fun statistics to demonstrate its growing size and popularity.
Big data is also the new natural resource. It’s the convergence of structured data found inside of databases, and unstructured data flowing from new sources like social media, mobile devices, sensors, RFID and smart meters.
Leading organizations are seizing this big data and analytics opportunity. IBM’s 2012 CEO study revealed that a significant number of the CEOs from outperforming organizations believe they are differentiating by their ability to derive value at nearly twice the rate of underperformers, on three key dimensions: access to data, drawing insights from data and translating insight into action.
Speaking of outperformers, here are a few examples:
Big data and analytics is a great metaphor for sports and business. Whether on the field, pitch, hardwood or in the boardroom, the game is the same. Understand your weaknesses, leverage your strengths… and be better than the competition. After all, big data is a game changer, and analytics gives you that edge.
I would love to hear your thoughts. Please join me on Friday, April 19 at 8:00 am EDT on the People for a Smarter Planet Facebook page where we will be diving deeper into many aspects of big data and analytics.
And, if you want to see me in action in the commercial, take a look…