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Roberto Amaro 270006PURB firstname.lastname@example.org | | Tags:  brand advocacy employee social | 213 Visits
While the use of employees as advocates for your company/brand is not new, it does seem to be getting more attention this year.
And why not?
You can find study after study that suggests you’ll get greater amplification for your owned content, greater awareness of your company initiatives, and so on, from an established employee advocacy program.
Susan Emerick, who leads global enterprise social business programs for IBM, spoke about her company’s experience with employee advocates, at the recent 3M ThinkTANK.
She also co-authored an essential book on the topic, "The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media."
I’m still working my way through it, but am finding it incredibly helpful, a much-needed resource if you’re looking to start a program at your company..
Other content about employee advocacy that I’ve been leaning on lately includes:
-A webinar from Social Media Today, featuring Intel’s Scott Jaworski.
-A presentation from Liz Bullock, formerly of Dell, on their program, and others.
-A post on Forbes from Ekaterina Walter, formerly of Intel.
Hope you find these resources as helpful as I have.