Guest post from John Hagerty, Program Director, Big Data & Analytics, IBM Software.
At the CeBIT exhibition held in Germany earlier this month, which was attended by more than 250,000 people, IBM had a major presence. Aside from serious discussions about technology and business issues, we also offered an app in our booth that allowed people to create a personal event avatar. Simply by choosing a few traits and preferences, they were able to create an alter-ego – instantly. Many booth visitors may have privately wished that... [Continue Reading]