Guest post by Basiruddin Syed, product marketing manager, IBM Social Media Analytics.
In the weeks leading up to the holidays, delivery services and postal carriers have been working diligently to get packages to exactly the right address on time. Their efficiency is boosted by sophisticated logistics operations and a good system of postal codes – known as ZIP codes in the US.
What if you could get a ZIP code for your marketing efforts, making them more efficient and targeted? IBM Social Media Analytics can... [Continue Reading]