Guest post from Basir Syed , Product Marketing, IBM Business Analytics
Everyone requires a yardstick to measure success, but how is it done in the social world ?
Marketing and advertising have changed in the last 20 to 30 years, but I have learned that the foundation remains the same. Today we use GPS to help guide us from one place to another. Before that it was paper maps, and even before that it was signboards or word of mouth.
The means to an end might have changed, but the objective remains the same. Likewise for... [Continue Reading]